They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.And this breaking into attributes turns out not to be very informative.On top of that, there's another thing, is which, imagine I gave you this search criteria, which I asked you to search by height and weight and income and all of those things: you're going to use it.
And because of that, I think actually people become much more superficial than we think they are. It turns out, women really care about men's height. At the same time, it turns out that men care a lot about women’s BMI’s.And it's not as if people enjoy online dating, it's not as if they have fun searching people and writing blurbs for them.I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee. So I think it's a really bad, it's a really bad system.It was about you came up and you got a little avatar, a square or a triangle, some color, and you went into a virtual space in which you could explore it.And you could see lots of stuff, there were pictures and images and there were words and there movies and there were bands, there was all kinds of stuff, and you could go and when you came to another little avatar, you could start chatting.