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People think you are an ice-queen and very tough because you are entrepreneurial." Berkeley's business model has an inherent challenge. Verbeeck says, the average member finds a match and drops out after nine months and there is little repeat business, the company must constantly attract new clients to keep growing.

Part of the plan, therefore, is to expand in two new directions – same-sex relationships and a kind of after-sales service.

Verbeeck says this will involve counseling and couple-specific concierge services. People don't have time so they need our help to keep it going." From matchmaker to marriage counselor: another big step away from trading steel.

The high entry fee tends to keep out any opportunists."If necessary we work with companies that do screening," she says. We couldn't risk anything going wrong." But she adds that it is rare for clients to be dishonest about their background.The preponderance of women is easily explained: "For these kinds of women it is quite hard to find men.There is a lot of demand for same-sex introductions, says Ms. "It's different, with different intuitions for matchmaking.We have to employ the right people." As for persuading clients to remain part of a longer-term members' club, Ms.

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