Strong traditions characterize this city that has for a long time been the center of commerce and trade with the rest of the world.
Among them is the manufacturing of textiles, with a wide range of products created in the area.
You are float around, comfortably wrapped in water.
It is the perfect setting for the weightless body to experience a deep relaxation where you can relax every muscle.
A clash between initial aesthetic attraction and after a second look : repulsion and the realisation of the tragedy trash causes.
Our beaches are covered in plastic confetti and there really is nothing to celebrate.
Water as transport, water as energy, water as an issue that affects the lives of citizens, leaving it’s mark.
Visits to the local swimming pool combined with occasional baths in exotic nature is all a part of her upbringing and a big part of daily life for people living in a country with an abundance of water and geothermal energy.The swimsuit brings to life dear memories of childhood and long dreamy days at sea, of sand on sun-kissed skin and the bliss of an endless summer. Patti Smith has been truly brave and is very inspiring in many ways, she received the Polar Music Prize a few years ago and her emotional openness was fantastic. Inspired and slightly overexcited as we just opened our Pop Upstore and I'm finishing my design for summer 2016. You´ll never regret the things you did, only the things you you did not do. In every Icelandic town you have at least one swimming pool with natural geothermal water.It also carries the greatest hopes for the perfect holiday. All the women who dare to take the fight with pompous men and also the consequences of it in our supposively equal society ( Sweden ). Outdoor swimming is a daily sport and it does not matter if you have rain, snowstorm or frost - Icelanders go to their swimming pools.Yet as every woman knows, the swimsuit also evokes a range of issues concerning the body. There people socialize, do their exercise, meditate and relax.For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.